Core Story

What are the biggest problems for your business?

Finding a Real Problem? Money? Marketing? Purpose? Sales? Clarity? Messaging? Unrealistic Expectations? Validation? Strategy?

It’s too easy to have your business control your life.
The challenges of getting your product right
and finding the right customers are real.

The bottom line is that you
need EXTREME CLARITY about your business’s identity.

Once you have clarity,
you can create an effective strategy
to help your business succeed.

Core Story Mastery is made to help you stand out in a world full of sameness and blandness.

There are three critical steps to creating your business’s story.

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Core Story Mastery


  • You will start with learning the seven essential elements to build your company’s identity. The result will be extremely clear statements of who you are, who you serve, what you do, why you do it, and how you transform your clients
  • Next, you will learn how to truly understand your clients, quickly build an emotional connection to establish trust, and know the result and transformation they want.
  • You will learn how to properly convey your solution by using features and benefits, and even the benefits of the benefits, to transform your clients.

Once you have all the data collected for your business’s story, you will learn how to put it to useWe will create many different stories, including important stories that establish the identity of your startup:

  • An extensive list of 6-word stories to use in everything from your tagline to ads to hooks for just about anything.
  • A 10-second to 15-second elevator pitch which conveys your message so clearly that everyone will get what you do immediately and ask for more.
  • A clear statement of the purpose of your business.
  • A clear and concise mission statement that actually states your mission and not fluff.
  • A vision statement that shows how your business is going to change the world.
  • An extremely clear value proposition statement.

Once your identity is established, then we can create stories for everything you need.

  • How to use stories to transform your pitch deck into an emotionally compelling experience.
  • Creating a website that will emotionally reach your potential clients.
  • Scripts for videos.
  • How to storyize your social media posts.
  • Stories for ads.
  • And many, many more

Finally, you will learn how to use the data that you have created to construct a story for just about anything

Remember, this is not another online course that you have to study on your own. We will meet together, live online, and work to transform your business into a successful company. 

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