Your Potential Customers Don’t Care AbouT YOu…
Do You Know Why?
Story Makes the Difference
Your story starts with your customer’s story.
Who are they? What is their pit of despair? What do they want? What is the outcome they are looking for?
If you don’t understand your customer, they won’t trust you.
Once you understand your customer, then you become important to them.
Then, AND ONLY THEN, will they be willing to listen to what you have to say.
The trust you have built will help them believe that what you offer will help them.
How do you create a story that can make all this happen?
It’s your Core Story.
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- It defines your Who, What & Why
- Who you help.
- What you do for them.
- Why you help them.
- Why it matters to them.
It creates extreme clarity for everything you do.
Our Services
Core Story Development
Your Core Story gives you extreme clarity for your business. It’s your purpose-driven narrative for everything you do and is the foundation for your business’s strategy.
Storytelling with AI
AI is amazing. BUT, it’s all about the input. Your Core Story creates quality information that enables you to ask the right questions. After all, AI is just like most other things, garbage in – garbage out versus quality in – quality out.
Branding
Your Core Story is the foundation for your company’s brand. Once established, creating all the components of your brand’s identity is simply putting the pieces together.
Content Services
With your Core Story established, content creation becomes much easier. Your content will be consistant everywhere, including blogs, social media, your website, product descriptions, and more.
Marketing
Your Core Story simplifies and increases your marketing effectiveness. We can help you with:
- SEO
- Social Media Management
- Email Marketing
- Influencer Marketing
- Direct Mail
Extended Services
With your Core Story defined, you are ready to take your business to the next level. We can help you with:
- Creating courses
- Creating coaching programs
- Writing a book to establish yourself as an expert in your field
- Creating pitch decks to help you impress investors and make sales
Over 28 Years of Storytelling Experience Across Many Industries
We Have Created, Branded, and Launched Over 250 Products
Close to 90 Million Storytelling Sales Publications Sold
Helped Our Clients Create Over $100 Million in Sales
Some of Our Clients
Testimonials
Networking Executive
& Serial Entrepreneur
I have worked with Rod McKenzie, Jr. on a myriad of business projects over the past 21 years. Mr. McKenzie has consistently displayed a rare set of creative, organizational, and operational skills. He’s a self-starter who needs little to no direction and has demonstrated that he’s willing to do whatever it takes to deliver for the team or a project. His vast experience and creative spirit make him an incredible contribution to any team, not to mention he’s one of the most humble and nicest guys you are ever going to have the pleasure to work with in business.
L.D. Stauffer
Serial Entrepreneur
They say if you walk into a room and you’re the most successful person, you’re in the wrong place. The problem with Rod is he’s so smart he’s always been the giant in the room. So instead of continuously looking for a different room, he’s spent his time mentoring, teaching, and elevating those around him. I’ve been blessed to call him a friend and mentor. Co-Founder of Activity Living. Founder of Blue International. Founder of Green House Properties. Now retired and traveling the world with my wife and four children.
Joseph D. Kepo’o
Chiropractic Physician
Rod is a confidence booster. He has the keen ability to make you feel confident in your abilities and skills. He is a person of love and passion and helps you want to be a person of the same. He has the ability to help you see out-of-the-box solutions to your problems and concerns. I have worked with many mentors and motivational speakers, and working with him helped me gain a perspective on my life’s work that I had never seen before with the previous people I had worked with.
Ryan Houmand
Author and People Developer
Rod brings years of experience in marketing, sales, and a talent for strategy to the table – whatever table you happen to find yourself at. His book, “Are You Ready to Start a Business?” is where any aspiring entrepreneur should begin.
Tanner Ravsten
CEO/Owner of Luxe Cars and Imports, LLC
Rod mentored me as I started one of my businesses and helped my colleagues discover our purpose. His training and time have helped me to become a better leader and entrepreneur.
Eric Thayne
Owner, Celadora Studios
Working with Rod is a joy. He is a deep thinker with positive energy that can help anyone feel confident about making their business successful.
Books by
Rod McKenzie, Jr.
The Story Formula
The fact is that starting and running a business is very time-consuming and very hard. Most leaders don’t know how much having a purpose-driven story for their business can help simplify their lives, build a solid foundation, and increase sales.
The Story Formula:
- Helps you understand why you need to create your own story before someone else does it for you.
- Develops a solid foundation that is a compass for your entire business.
- Helps you design content to transform your customers.
- Creates an emotional connection between you and your customers through powerful storytelling.
- Gives you everything you need to develop your brand, market your business, use social media, and increase sales.
The Purpose of Purpose
You want your life to have meaning, direction, and joy. But, above all, you want your life to have a purpose, but do you know how to find it? Did you know that your life will never be the same when you find your purpose and define it in a short statement? In “The Purpose of Purpose,” Rod McKenzie, Jr. helps you discover your purpose and teaches you how to use your defined purpose in every area of your life.
In these pages, you will discover:
- How happy memories from your entire life can help you discover and understand your purpose.
- The impact of asking purpose first questions.
- The life-changing effect of living a purpose first life.
- How to create purpose first families, careers, businesses, and communities.
- How purpose first leadership works, and the impact it can have on any organization, from families to large businesses and anything in between.
It’s your life. Do you want happiness to be your normal? Do you want to understand how to make your life worthwhile? This book is for you if you want to make sense of it all.
Are You Ready to Start a Business?
You have a great idea and want to share your idea with the world by starting a business. Can you do it? Do you have what it takes to be a business owner? Do you know your real reason for starting a business?
It will take passion to make it through all of the challenges you will face, and the reality is that running a business is not a simple hack to becoming wealthy. It will take time to make things happen.
What can you do to ensure your success?
In “Are You Ready to Start a Business?” Rod shares how you will discover…
- A way to prove that you’ve got what it takes to start a business and become a successful entrepreneur.
- How to avoid the 7 key mistakes you are most likely to make when you start a business.
- The 16 things you must know to create and run a successful business in today’s world.
- Understanding why becoming a business owner instead of a business operator is the way to realize your dreams.
- And a lot more…
The time you spend reading this book’s pages could be the most valuable time for your business.
About
Story Changes Everything, Inc. has provided story services since 2014.
We have helped companies in many different industries, including biotech, financial planning, real estate, mobile app development, communications, professional services, mom blogging, photography, crypto education, and many more.
Rod McKenzie, Jr. is the Strategic Storyteller for Story Changes Everything, Inc. Rod has spent over 28 years helping thousands of people and businesses tell their stories. He specializes in helping people and companies gain extreme clarity for their business and life.
Rod’s purpose in life is “I thrive when I look at someone smile and know that I contributed to it.”
About
Story Changes Everything, Inc. has provided story services since 2014.
We have helped companies in many different industries, including biotech, financial planning, real estate, mobile app development, communications, professional services, mom blogging, photography, crypto education, and many more.
Rod McKenzie, Jr. is the Strategic Storyteller for Story Changes Everything, Inc. Rod has spent over 28 years helping thousands of people and businesses tell their stories. He specializes in helping people and companies gain extreme clarity for their business and life.
Rod’s purpose in life is “I thrive when I look at someone smile and know that I contributed to it.”