Transform Your

Transform
Your

Business Identity Pitch Deck Startup Products Strategy Creative Social Media Services Culture

Business Identity Pitch Deck Startup Products Strategy Creative Social Media Services Culture

with Storytelling

with
Storytelling

Is your business
ready to
change the world?

Before you answer,
you should be asking the question:

Will my product (or service)
change my client’s world?

Unfortunately, if you are like the 40% of businesses that fail, no one wants or needs what you have to offer.

  

Why?  

  

Many business leaders don’t know how to reach, connect with, and impact their clients.

Your business only matters if you make it about your clients and how you help them overcome their problems.

 

What can you do?

You must learn to put your clients first.

The crazy thing is,
by putting your clients first, you could outperform your competition 10x.

The secret sauce is
creating your own Core Story.

It’s your purpose-driven narrative that defines how you’re going to change your client’s world.

Your Core Story

  • Establishes your purpose-driven identity.
  • Creates an in-depth understanding of your clients.
  • Shows how you can transform your client’s world.

How to Create
Your Core Story

First: Create Your Identity

How do you expect to build a long-term relationship with your clients if you don’t know who you are, what you do, and why you do it? You will struggle, be unstable, and have little chance of succeeding during tough times.

Second: Understand Your Clients

Every business needs to understand its client’s Pit of Despair and the emotional state it causes, where you can help them. Once your clients know that you care about them, they will trust you and listen to what you say. 

Third: Transform Your Clients

Your business goal is to take your client from their pit of despair to their promised land. It’s not about your product’s features and benefits. Instead, it’s about the benefits of the benefits and how you can transform your clients and change their lives.

Fourth:
Take Action

Knowing your core story is essential, but knowing how to act on it strategically is the key to success.

Your Core Story

Impact

Imagine the Impact
of Having A Core Story

  • EXTREME CLARITY of your business, who you are, who you help, what you do, and why you do it.
  • Start your day with strategic purpose and direction.
  • You have the confidence you want and need.
  • You have certainty about what you should do and when you should do it.
  • You know how to impact your clients’ lives and have the freedom to make it happen.

Results

What You Can Accomplish
with Your Core Story 

  • Create your elevator pitch, mission statement, and vision statement.
  • Create your strategy.
  • Create your brand.
  • Create your value proposition, 6-word stories, headlines, and hooks.
  • Create social media content, ads, videos, and even write a book.
  • Know how to create influence.
  • Increase sales and profits.

How we CAn help you

Startups

The key to successfully starting a business is having extreme clarity about who you are, who you serve, and what your product needs to do.

As a startup, your core story will define your identity, understand your clients, and how you and your product will change the world.

Small Business,
Solopreneurs,
& Entrepreneurs

You’re on your own and getting your business right can be tough. Even though you have revenue and clients, you still get stuck.

With a developed core story, you can correct the course of your business and create the growth you want and need.

Large Business
& Enterprises

You have created a good business, yet you still feel like your business is missing something.

Your core story could fundamentally change your business.

A properly developed core story can transform your business into a formidable force with high employee engagement and a purpose-driven focus.

What’s Your Story?

Join us for a private one-to-one conversation about your story.
We will listen to you and discover the state of your
core story and what
we can do to help.

Click Below
to Schedule Your
FREE STORY CHECK today!

We Have Over 28 Years of Experience Telling Stories of People, Products, and Businesses

We Have Created, Branded, and Launched More than 250 Products

We Have Sold More than 86 Million Storytelling Sales Publications

Our Stories Have Sold Hundreds of Millions of Dollars Worth of Products and Services

Testimonials

Todd Strand
Networking Executive
& Serial Entrepreneur

I have worked with Rod McKenzie, Jr. on a myriad of business projects over the past 21 years. Mr. McKenzie has consistently displayed a rare set of creative, organizational, and operational skills. He’s a self-starter who needs little to no direction and has demonstrated that he’s willing to do whatever it takes to deliver for the team or a project. His vast experience and creative spirit make him an incredible contribution to any team, not to mention he’s one of the most humble and nicest guys you are ever going to have the pleasure to work with in business.

L.D. Stauffer
Serial Entrepreneur

They say if you walk into a room and you’re the most successful person, you’re in the wrong place. The problem with Rod is he’s so smart he’s always been the giant in the room. So instead of continuously looking for a different room, he’s spent his time mentoring, teaching, and elevating those around him. I’ve been blessed to call him a friend and mentor. Co-Founder of Activity Living. Founder of Blue International. Founder of Green House Properties. Now retired and traveling the world with my wife and four children.

Joseph D. Kepo’o
Chiropractic Physician

Rod is a confidence booster. He has the keen ability to make you feel confident in your abilities and skills. He is a person of love and passion and helps you want to be a person of the same. He has the ability to help you see out-of-the-box solutions to your problems and concerns. I have worked with many mentors and motivational speakers, and working with him helped me gain a perspective on my life’s work that I had never seen before with the previous people I had worked with.

Ryan Houmand
Author and People Developer

Rod brings years of experience in marketing, sales, and a talent for strategy to the table – whatever table you happen to find yourself at. His book, “Are You Ready to Start a Business?” is where any aspiring entrepreneur should begin.

Tanner Ravsten
CEO/Owner of Luxe Cars and Imports, LLC

Rod mentored me as I started one of my businesses and helped my colleagues discover our purpose. His training and time have helped me to become a better leader and entrepreneur.

Eric Thayne
Owner, Celadora Studios

Working with Rod is a joy. He is a deep thinker with positive energy that can help anyone feel confident about making their business successful.

Books by
Rod McKenzie, Jr.

The Story Formula

The fact is that starting and running a business is very time-consuming and very hard. Most leaders don’t know how much having a purpose-driven story for their business can help simplify their lives, build a solid foundation, and increase sales.

The Story Formula:

  • Helps you understand why you need to create your own story before someone else does it for you.
  • Develops a solid foundation that is a compass for your entire business.
  • Helps you design content to transform your customers.
  • Creates an emotional connection between you and your customers through powerful storytelling.
  • Gives you everything you need to develop your brand, market your business, use social media, and increase sales.

The Purpose of Purpose

You want your life to have meaning, direction, and joy. But, above all, you want your life to have a purpose, but do you know how to find it? Did you know that your life will never be the same when you find your purpose and define it in a short statement? In “The Purpose of Purpose,” Rod McKenzie, Jr. helps you discover your purpose and teaches you how to use your defined purpose in every area of your life.

In these pages, you will discover:

  • How happy memories from your entire life can help you discover and understand your purpose.
  • The impact of asking purpose first questions.
  • The life-changing effect of living a purpose first life.
  • How to create purpose first families, careers, businesses, and communities.
  • How purpose first leadership works, and the impact it can have on any organization, from families to large businesses and anything in between.

It’s your life. Do you want happiness to be your normal? Do you want to understand how to make your life worthwhile? This book is for you if you want to make sense of it all.

Are You Ready to Start a Business?

You have a great idea and want to share your idea with the world by starting a business. Can you do it? Do you have what it takes to be a business owner? Do you know your real reason for starting a business?

It will take passion to make it through all of the challenges you will face, and the reality is that running a business is not a simple hack to becoming wealthy. It will take time to make things happen.

What can you do to ensure your success?

In “Are You Ready to Start a Business?” Rod shares how you will discover…

  • A way to prove that you’ve got what it takes to start a business and become a successful entrepreneur.
  • How to avoid the 7 key mistakes you are most likely to make when you start a business.
  • The 16 things you must know to create and run a successful business in today’s world.
  • Understanding why becoming a business owner instead of a business operator is the way to realize your dreams.
  • And a lot more…

The time you spend reading this book’s pages could be the most valuable time for your business.

About

Story Changes Everything, Inc. has provided story coaching and clarity coaching services since 2014.

We have helped companies in many different industries, including biotech, financial planning, real estate, mobile app development, communications, professional services, mom blogging, photography, crypto education, and many more.

Rod McKenzie, Jr. is the Chief Story Coach and Clarity Expert for Story Changes Everything, Inc. Rod has spent over 28 years helping thousands of people and businesses tell their stories. He specializes in helping people and companies gain extreme clarity for their business and life.

Rod’s purpose in life is “I thrive when I look at someone smile and know that I contributed to it.”

About

Story Changes Everything, Inc. has provided story coaching and clarity coaching services since 2014.

We have helped companies in many different industries, including biotech, financial planning, real estate, mobile app development, communications, professional services, mom blogging, photography, crypto education, and many more.

Rod McKenzie, Jr. is the Chief Story Coach and Clarity Expert for Story Changes Everything, Inc. Rod has spent over 28 years helping thousands of people and businesses tell their stories. He specializes in helping people and companies gain extreme clarity for their business and life.

Rod’s purpose in life is “I thrive when I look at someone smile and know that I contributed to it.”

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