Are you tired
of running in circles?

Are you connecting
with the right people?

Are you struggling
to close sales?

Is your business thriving?


If you are like most of the business leaders we have worked with, the most likely cause is a lack of clarity and being in a constant state of confusion. The results are never-ending worrying if you’re saying and doing the right things.

These are critical threats to your business.

Without extreme clarity…

  • Your foundation is weak.
  • Your strategy doesn’t exist.
  • Your marketing is not effective.
  • Your sales suffer.
  • Your passion is stifled.
  • Your impact is minimal.

How can you get the Extreme Clarity you need?

What Do You Need?

What do you need to get unstuck and stop your struggles?

  • Do you want to wake up every day and have the confidence that you are on the path to success?
  • Do you need to be clear and concise about your products and business so your passion can shine through?
  • Do you want to know what to do?
  • Do you want to be able to talk to anyone, anywhere, at anytime about your business?
  • Do you want to know how to differentiate yourself from all your competitors?
  • In other words, do you need a solid identity to make your branding, marketing, and sales work better?

What We Offer

Your own Core Story will give you the EXTREME CLARITY you need. 

Your Core Story is your purpose-driven narrative that drives your sales, marketing, and impact.

Creating your Core Story will give you the confidence, certainty, and freedom you need to succeed.

Your Core Story is the key to:

  • Saying the right things at the right time.
  • Creating your brand (business and personal).
  • Creating social media content.
  • Creating videos.
  • Writing a book.
  • Creating your strategy.
  • Creating influence.
  • Making an impact.
  • Increasing sales and profits.

Don’t Waste Your Vision, Clarify It!

We want to help you with a free evaluation of your story.

During your Story Check, we analyze the key elements of your story and determine if we can help you.

Contact us by clicking the box below.

We Have Over 28 Years of Experience Telling Stories of People, Products, and Businesses

We Have Created, Branded, and Launched More than 250 Products

We Have Sold More than 86 Million Storytelling Sales Publications

Our Stories Have Sold Hundreds of Millions of Dollars Worth of Products and Services


Todd Strand
Networking Executive
& Serial Entrepreneur

I have worked with Rod McKenzie, Jr. on a myriad of business projects over the past 21 years. Mr. McKenzie has consistently displayed a rare set of creative, organizational, and operational skills. He’s a self-starter who needs little to no direction and has demonstrated that he’s willing to do whatever it takes to deliver for the team or a project. His vast experience and creative spirit make him an incredible contribution to any team, not to mention he’s one of the most humble and nicest guys you are ever going to have the pleasure to work with in business.

L.D. Stauffer
Serial Entrepreneur

They say if you walk into a room and you’re the most successful person, you’re in the wrong place. The problem with Rod is he’s so smart he’s always been the giant in the room. So instead of continuously looking for a different room, he’s spent his time mentoring, teaching, and elevating those around him. I’ve been blessed to call him a friend and mentor. Co-Founder of Activity Living. Founder of Blue International. Founder of Green House Properties. Now retired and traveling the world with my wife and four children.

Joseph D. Kepo’o
Chiropractic Physician

Rod is a confidence booster. He has the keen ability to make you feel confident in your abilities and skills. He is a person of love and passion and helps you want to be a person of the same. He has the ability to help you see out-of-the-box solutions to your problems and concerns. I have worked with many mentors and motivational speakers, and working with him helped me gain a perspective on my life’s work that I had never seen before with the previous people I had worked with.

Ryan Houmand
Author and People Developer

Rod brings years of experience in marketing, sales, and a talent for strategy to the table – whatever table you happen to find yourself at. His book, “Are You Ready to Start a Business?” is where any aspiring entrepreneur should begin.

Tanner Ravsten
CEO/Owner of Luxe Cars and Imports, LLC

Rod mentored me as I started one of my businesses and helped my colleagues discover our purpose. His training and time have helped me to become a better leader and entrepreneur.

Eric Thayne
Owner, Celadora Studios

Working with Rod is a joy. He is a deep thinker with positive energy that can help anyone feel confident about making their business successful.

Books by
Rod McKenzie, Jr.

The Story Formula

The fact is that starting and running a business is very time-consuming and very hard. Most leaders don’t know how much having a purpose-driven story for their business can help simplify their lives, build a solid foundation, and increase sales.

The Story Formula:

  • Helps you understand why you need to create your own story before someone else does it for you.
  • Develops a solid foundation that is a compass for your entire business.
  • Helps you design content to transform your customers.
  • Creates an emotional connection between you and your customers through powerful storytelling.
  • Gives you everything you need to develop your brand, market your business, use social media, and increase sales.

The Purpose of Purpose

You want your life to have meaning, direction, and joy. But, above all, you want your life to have a purpose, but do you know how to find it? Did you know that your life will never be the same when you find your purpose and define it in a short statement? In “The Purpose of Purpose,” Rod McKenzie, Jr. helps you discover your purpose and teaches you how to use your defined purpose in every area of your life.

In these pages, you will discover:

  • How happy memories from your entire life can help you discover and understand your purpose.
  • The impact of asking purpose first questions.
  • The life-changing effect of living a purpose first life.
  • How to create purpose first families, careers, businesses, and communities.
  • How purpose first leadership works, and the impact it can have on any organization, from families to large businesses and anything in between.

It’s your life. Do you want happiness to be your normal? Do you want to understand how to make your life worthwhile? This book is for you if you want to make sense of it all.

Are You Ready to Start a Business?

You have a great idea and want to share your idea with the world by starting a business. Can you do it? Do you have what it takes to be a business owner? Do you know your real reason for starting a business?

It will take passion to make it through all of the challenges you will face, and the reality is that running a business is not a simple hack to becoming wealthy. It will take time to make things happen.

What can you do to ensure your success?

In “Are You Ready to Start a Business?” Rod shares how you will discover…

  • A way to prove that you’ve got what it takes to start a business and become a successful entrepreneur.
  • How to avoid the 7 key mistakes you are most likely to make when you start a business.
  • The 16 things you must know to create and run a successful business in today’s world.
  • Understanding why becoming a business owner instead of a business operator is the way to realize your dreams.
  • And a lot more…

The time you spend reading this book’s pages could be the most valuable time for your business.


Story Changes Everything, Inc. has provided story coaching and clarity coaching services since 2014.

We have helped companies in many different industries, including biotech, financial planning, real estate, mobile app development, communications, professional services, mom blogging, photography, crypto education, and many more.

Rod McKenzie, Jr. is the Chief Story Coach and Clarity Expert for Story Changes Everything, Inc. Rod has spent over 28 years helping thousands of people and businesses tell their stories. He specializes in helping people and companies gain extreme clarity for their business and life.

Rod’s purpose in life is “I thrive when I look at someone smile and know that I contributed to it.”

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